I was tasked with building an online training platform that billed itself as ‘The Netflix of Online Training’. The product would be white-labelled, so it could be sold to companies across all industries that wished to host their own training content. Courses could be sold as one-offs or on a subscription model to create revenue for partners.

It was crucial that the user experience was intuitive and interactive, and much of the platform revolved around engaging video content. As clients could white label the platform, I had to factor in customisable elements such as the logo, colour theme and landing page. These had to be flexible as well as making the platform appear on brand.

The site differed from competitors in that you could take full courses on a mobile device. It was important to focus on mobile first in order to increase usability.

I designed the information architecture, incorporating all the different media types that could be uploaded including webinars, interactive workbooks, courses and forums.

For 59club, I was tasked with designing a branded mobile app that would allow members to leave scores and feedback on their home club.

The app had to to cater for varying levels of digital literacy. Ratings would generate a ‘net promoter score’ which clubs could use to measure themselves against competitors.

As part of The Aspiration Group’s event offering, they asked me to design a really easy to use ‘check-in app’ which allowed attendees to sign in to events upon arrival.

I designed an admin system on which the client could set up and edit events. This allowed them to customise text, logos and imagery to suit their client and location.